Module 5 - Notes and Tips:
- If you don't have a lot of budget, start with 1 adset with a $5 daily budget
- DON'T target too broadly, use precised targeting.
- When you're in the testing phase you need to see if your ad matches the audine the you need to start with a very targeted audience because then, it'll be easier to scale to much broader audiences.
- Aim for an audience size that is below 1 million for start.
- If you don't have enough data on the lead event - choose optimization for landing page views ( LPV ) until you get 50 conversions.
- Let the campaign run at least 48 hours before you'll start to make any changes.
- On our Facebook group, tell us about the campaign that you created, we will give you feedback and help you!